Analysis of Consumer Preferences and Demand in the Chinese Sanitary Napkins Market
In recent years, the Chinese sanitary napkin market has maintained a strong growth trend, thanks to the increasing health awareness and purchasing power of female consumers. This article will analyze the current situation and future development trends of the Chinese sanitary napkin market from the perspective of consumer preferences and demands.
1、 Market situation
The market size of Chinese sanitary napkins continues to expand. According to market research reports, the market size of Chinese sanitary napkins has reached about 6.5 billion US dollars in 2022, accounting for about 18.5% of the global market. It is expected to continue to maintain a growth trend in the coming years. At present, the supply pattern of China's sanitary napkin market is becoming stable, with steady growth in both production and demand. By 2023, the production and demand will reach around 100 billion and 91.01 billion pieces, respectively.
2、 Consumer preference analysis
1. Quality and comfort become the primary considerations
With the increasing awareness of women's health, consumers have higher and higher requirements for the quality and comfort of sanitary napkins. More than 70% of consumers express willingness to pay higher prices for higher quality products. From basic functions such as "absorption" and "leakage prevention" to sub categories such as "ultra-thin", "pure cotton", "antibacterial", and "natural", consumers' demand for sanitary napkins is gradually upgrading.
2. Environmental protection and sustainability are receiving attention
The increasing awareness of environmental protection has prompted consumers to demand higher standards for the environmental friendliness of sanitary napkins. Biodegradable materials and additive free products are gradually becoming the new favorites in the market. Some brands are beginning to try integrating smart chips into their products, monitoring users' physiological cycles through app connections, and providing more personalized services.
3. Diversified purchasing channels
Online e-commerce platforms have become the main sales channel, accounting for over 50%, providing consumers with convenient shopping experiences and personalized customization services. Meanwhile, traditional channels such as supermarkets and convenience stores still hold an important position, meeting consumers' demand for immediate purchase and use.
3、 Requirement analysis
1. Diversified demands drive product innovation
With the diversification of consumer demand, sanitary napkin products are constantly innovating. Dry mesh, cotton soft, pure cotton sanitary napkins and other products meet the needs of women of different age groups and consumer levels. In addition, emerging products such as sanitary tampons are gradually being accepted by the market.
2. The trend towards high-end is evident
The Chinese sanitary napkin market is gradually moving towards high-end. The increasing demand from consumers for high-quality and high value-added products has driven the upgrading and replacement of sanitary napkin products. High end products have maintained a high market pricing by reducing the number of pieces and increasing the price of individual pieces.
3. There is enormous potential for the sinking market
Although the market in first - and second tier cities is relatively saturated, the market potential for sanitary napkins in third - and fourth tier cities, towns, and rural areas is enormous. With the increasing popularity of health knowledge and the improvement of economic level, the consumption of sanitary pads in these regions will grow rapidly.
4、 Market Case: Yiwu Haglebo Daily Necessities
As a member of the Chinese sanitary napkin market, Yiwu Haglebo Daily Necessities has gained a place in the market with its high-quality products and innovative marketing strategies. The company is located in Zone 4 of Yiwu International Trade City in China, relying on Yiwu's strong market network and logistics system to sell its products to all parts of the country. Yiwu Haglebo Daily Necessities focuses on product quality and consumer demand, constantly launching new products that conform to market trends and winning the favor of a large number of consumers.
In short, the Chinese sanitary napkin market is developing towards high-end, functional, and personalized direction. With the improvement of women's health awareness and consumption ability, market demand will continue to grow. In the future, sanitary napkin companies need to continuously innovate products, improve quality and service levels to meet the diverse and high-quality needs of consumers. Meanwhile, environmental protection and sustainable development will become important directions for industry development.
