Analysis of the subdivision trend of the Chinese sanitary napkin market

In recent years, the Chinese sanitary napkin market has shown a vigorous development trend, with the market size continuously expanding and gradually showing a significant trend of segmentation. This trend not only reflects the diversification and personalization of female consumers' demand for physiological and hygiene products, but also drives innovation and change within the industry.

1、 Market demand changes lead to a trend of segmentation

With the improvement of women's education level and consumption ability, as well as the increasing awareness of health, the demand of Chinese women for sanitary napkin products is no longer limited to basic functionality, but pays more attention to the comfort, safety, environmental protection and personalization of the products. This change has directly driven the segmentation of the sanitary napkin market.

According to the data from the Household Paper Professional Committee, the female population aged 15 to 49 in China, which is the main user group of sanitary napkins, has exceeded 340 million. In recent years, the age range for using sanitary napkins has extended to both ends, with not only strong demand from young women, but also middle-aged and elderly women gradually joining the ranks of sanitary napkin users, further expanding market demand.

2、 Product innovation helps market segmentation

In order to meet the diversified needs of consumers, sanitary napkin companies have put in a lot of effort in product innovation. From material selection to functional design, from absorption capacity to comfort experience, every detail is constantly optimized and improved. The application of technologies such as polymer absorbent resin, natural cotton materials, anti leakage design, and breathable bottom film makes sanitary napkin products more in line with the needs of modern women.

It is worth mentioning that the continuous emergence of new sanitary napkin products has also accelerated the process of market segmentation. For example, "pants type sanitary napkins" are favored by the market due to their convenient wearing and significant anti leakage effect, especially by young women and sports enthusiasts. Yiwu Haglebo Daily Necessities is located in Zone 4 of Yiwu International Trade City, China. It keeps up with market trends and is committed to researching and producing various high-quality sanitary napkins to meet the needs of different consumers.

3、 Strengthening brand building and market segmentation

As an important carrier of market segmentation, brand plays an increasingly prominent role in the sanitary napkin market. Foreign brands such as Husubao, Sophie, and Gaojiesi have gained a foothold in the Chinese market with advanced technology and rich marketing experience. At the same time, local brands such as Seven Degrees Space and ABC have gradually emerged through product innovation and marketing promotion, forming a pattern of confrontation with foreign brands.

With the intensification of market competition, brand personalization has become the key for sanitary napkin enterprises to break through. By accurately targeting the target consumer group, creating differentiated brand images and product features, enterprises can better meet the personalized needs of consumers and occupy a place in the market. Yiwu Haglebo Daily Necessities is a typical example, which focuses on improving product quality and service level, and strives to create a brand image with its own characteristics.

4、 Policy regulation ensures the healthy development of the market

As a necessity for women's daily life, sanitary napkins are crucial for their safety, hygiene, and standardized development. The Chinese government attaches great importance to the supervision of the sanitary napkin industry, categorizing it as a disinfectant hygiene product and establishing strict testing standards and regulatory requirements. In recent years, the National Health Commission and other relevant departments have continuously increased regulatory efforts to ensure that sanitary napkin products sold in the market meet safety and hygiene standards.

This policy background provides strong guarantees for the healthy development of the sanitary napkin market, as well as a favorable external environment for technological innovation and brand building of enterprises.

5、 Conclusion and Prospect

In summary, the Chinese sanitary napkin market is showing a significant trend of segmentation. The changes in market demand, product innovation, brand building, and policy regulation have jointly promoted the formation and development of this trend. In the future, with the continuous increase in demand from female consumers and the increasingly fierce market competition, the sanitary napkin market will continue to maintain a growth trend and develop towards more diversified, high-quality, and personalized directions.

As a member of the Chinese sanitary napkin market, Yiwu Haglebo Daily Necessities will keep up with market trends and changes in consumer demand, continuously improve product quality and service levels, and strive to provide consumers with higher quality, comfortable, and safe sanitary napkin products.