Analysis Report on the Chinese Sanitary Napkins Market: Brands, Channels, and Consumer Behavior

1、 Introduction

In recent years, with the improvement of women's education level and the enhancement of their consumption ability, the Chinese sanitary napkin market has shown a vigorous development trend. This report aims to comprehensively analyze the brand competition pattern, sales channel evolution trend, and consumer behavior characteristics of the Chinese sanitary napkin market, with a special focus on the performance of Yiwu Haglebo Daily Necessities (address: Zone 4, Yiwu International Trade City, China) in the market.

2、 Brand competition pattern

The competition in the Chinese sanitary napkin market is fierce, with numerous brands, including foreign brands such as Procter&Gamble (Husubao) and Unika (Sophie), as well as local brands such as Seven Degrees Space and ABC. These brands have gained a certain market share through continuous product innovation and marketing strategies. According to market research data, brands such as Sofie, Seven Degrees Space, and Hushubao are firmly at the forefront of the market. Among them, Sofie has continuously increased its market share since 2019 and has become the leader in the sanitary napkin market.

As a member of the emerging market, Yiwu Haglebo Daily Necessities needs to leverage its geographical advantages and rich product variety to seek differentiated competitive advantages in the market, especially in terms of product materials, design, comfort, etc., in order to meet the diversified needs of consumers.

3、 Evolution of Sales Channels

The sales channels of the Chinese sanitary napkin market are showing a diversified trend. Traditionally, supermarkets and convenience stores have been the main channels for selling sanitary napkins, but with the rise of e-commerce, online sales have gradually become an important growth point in the market. According to data, the proportion of e-commerce sales in China has increased from 10% in 2015 to 27% in 2021.

Yiwu Haglebo Daily Necessities should fully utilize the circulation and exhibition advantages of Yiwu Small Commodity Market, and expand the sales model of online and offline integration. On the one hand, strengthen cooperation with traditional channels such as supermarkets and convenience stores to increase product exposure; On the other hand, actively embracing e-commerce platforms and enhancing brand awareness and market share through online marketing methods.

4、 Consumer behavior characteristics

Modern women's demand for sanitary napkins is becoming increasingly diverse, not only focusing on the basic functions of products such as absorbency and leak resistance, but also paying more attention to the comfort, environmental friendliness, and safety of products. More than 70% of consumers express willingness to pay higher prices for higher quality products. In addition, consumers' demand for natural ingredients and additive free products is also increasing.

Yiwu Haglebo Daily Necessities should closely monitor changes in consumer demand, continuously optimize product formulas and designs, and launch new products that are in line with market trends. For example, biodegradable materials, non fluorescent agents, and additive free sanitary napkins can be developed to meet consumers' pursuit of environmental protection and health.

5、 Conclusion and Suggestions

In summary, the Chinese sanitary napkin market has broad development prospects and enormous market potential. Yiwu Haglebo Daily Necessities should fully utilize its own advantages, strengthen brand building, product innovation, and market expansion work. Specifically, we can start from the following aspects:

1. Strengthen brand building : Increase brand awareness and reputation through celebrity endorsements, social media promotion, and other means.

2. Emphasize product innovation : Continuously optimize product formulas and designs based on market demand and consumer feedback, and launch new products that are in line with market trends.

3. Expand sales channels : Strengthen the construction of online and offline integrated sales models, improve market coverage and sales efficiency.

4. Focus on environmental protection and health : Develop sanitary napkin products that use environmentally friendly materials and additive free designs to meet consumers' pursuit of environmental protection and health.

Through the implementation of the above measures, Yiwu Haglebo daily necessities are expected to stand out in the Chinese sanitary napkin market, achieving rapid development and sustained growth.