Research on the subdivision trend of the Chinese sanitary napkin market

1、 Introduction

In recent years, with the continuous improvement of women's health awareness and the change of consumption concepts, the Chinese sanitary napkin market has shown a booming development trend. The market size continues to expand, the product variety is becoming increasingly diverse, and market competition is becoming increasingly fierce. In this context, the trend of segmentation in the sanitary napkin market is becoming increasingly evident and has become an important direction for industry development.

2、 Market segmentation drivers

1. Diversification of consumer demand: With the increasing demands of women for the quality, comfort, and environmental friendliness of sanitary napkins, a single product is no longer able to meet market demand. Consumers are beginning to pay attention to the personalized and differentiated features of products, which is driving the market towards a more segmented direction.

2. Technological progress : The rapid development of materials science, intelligent manufacturing and other technologies has provided strong support for the innovation of sanitary napkin products. The application of new materials and intelligent chips has enabled sanitary napkin products to have more functions and meet the needs of different consumer groups.

3. Channel diversification: The rise of online e-commerce platforms has provided new channels for the sales of sanitary napkin products. The convenience and personalized customization services of online channels have attracted a large number of young consumers, further promoting market segmentation.

3、 Market segmentation performance

1. Consumer segmentation : Consumers can be divided into multiple segmented markets based on factors such as age, income, and region. For example, young women focus on the fashion and comfort of products, while middle-aged women are more concerned about the practicality and cost-effectiveness of products. For different consumer groups, sanitary pad products have undergone differentiated adjustments in design, function, price, and other aspects.

2. Product Function Segmentation : There are various functional sanitary napkin products on the market, such as ultra-thin, cotton soft, night use, antibacterial, etc. These products provide more precise services tailored to different usage scenarios and consumer needs.

3. Sales channel segmentation : Online e-commerce platforms have become an important channel for the sales of sanitary napkin products, accounting for over 50%. Meanwhile, traditional channels such as supermarkets and convenience stores still hold an important position. The integrated sales model of online and offline provides consumers with a more convenient shopping experience.

4、 Case study: Yiwu Haglebo Daily Necessities

Yiwu Haglebo Daily Necessities is located in Zone 4 of Yiwu International Trade City, China. With its keen market insight and strong product research and development capabilities, it stands out in the trend of subdivision in the sanitary napkin market. The company has launched a variety of sanitary pad products with differentiated characteristics for different consumer groups and usage scenarios.

For example, in response to the pursuit of fashion and comfort by young women, Yiwu Haglebo Daily Necessities has launched ultra-thin sanitary napkins, which use polymer absorbent materials and have the characteristics of fast absorption, dryness and comfort; In response to the special needs of pregnant and postpartum women, the company has developed safe and comfortable specialized sanitary napkins, emphasizing the safety and comfort of the products.

At the same time, Yiwu Haglebo Daily Necessities focuses on the construction and development of online channels, and promotes its brand and products through e-commerce platforms and social media channels, attracting the attention of a large number of young consumers.

5、 Market opportunities and challenges

With the continuous improvement of women's health awareness and the transformation of consumption concepts, the trend of segmentation in the Chinese sanitary napkin market will become more apparent. This provides broad development space and market opportunities for industry participants.

However, market competition will also become more intense. The problems of numerous brands and serious homogenization of products still exist. In order to stand out in the market, companies need to have a deep understanding of consumer needs, conduct market segmentation, and develop targeted marketing strategies. At the same time, strengthen product research and quality control, improve product competitiveness and market share.

6、 Conclusion

The trend of segmentation in the Chinese sanitary napkin market is evident, providing broad development space and market opportunities for industry participants. In the future, with the advancement of technology and the upgrading of consumption, sanitary napkin products will develop towards high-end, functional, and personalized directions. Enterprises need to keep up with market trends, strengthen product research and development, and brand building to meet the diverse and high-quality needs of consumers.